Well, on the 16th — the same day Microsoft announced Surface RT pricing, availability, and pre-orders — Apple sent out an invitation to an iPad mini event on Oct. 23, just days before Microsoft’s big show in New York. On Wednesday, Google announced its own Android event on Oct. 29, which will take place just three hours before Microsoft’s launch in San Francisco, and a day before Build in Redmond. Oh, and can you guess when Apple — now the world’s biggest company — announces its first earnings post-iPhone 5? Oct. 24.

Mat Honan elucidates Why Windows Just Can’t Win, and why David just can’t sleep for a couple weeks.

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Hi I'm David.